MARKETING

Partner with customers and third parties to produce compelling content for multichannel marketing campaigns in order to drive growth.

Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.

Spearhead qualitative and quantitative content initiatives, including survey driven studies, case studies, interviews, and third-party sponsored content.

Identify and work with third-party content partners.

Manage and direct external content, PR and/or social media agency relationships.

Manage corporate blog, including building out internal blog bench.

Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience across all channels.

Marketing Research for Small Businesses (SWOT Analysis)

Social Media Management